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Ethical Considerations of AI - Lessons from Marketing Failures

Oxford College of Marketing via YouTube

Overview

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Explore the critical intersection of artificial intelligence and ethics in this 57-minute webinar that examines real-world AI marketing failures to extract valuable lessons for professionals, ethicists, technologists, and anyone interested in the moral challenges of AI. Begin with foundational AI ethics principles including fairness, accountability, transparency, and privacy, understanding why ethical considerations are essential for developers, users, and decision-makers. Investigate the ethical dilemmas AI technologies create, including bias, discrimination, automation's employment impact, and broader societal implications through detailed case studies highlighting AI's potential for ethical missteps. Analyze notable AI marketing blunders as the webinar's central focus, learning from these cautionary tales to understand the consequences of overlooking ethical considerations in AI-driven marketing strategies. Extract key lessons from these failures, discovering how to better anticipate and mitigate ethical risks in AI projects while emphasizing the importance of ethical foresight and due diligence in AI development and deployment. Gain practical insights into ensuring AI initiatives align with ethical standards and societal values, covering topics such as human oversight, leveraging diverse datasets, and conducting ethical audits of AI systems. Conclude by contemplating the future trajectory of ethical AI, exploring emerging research directions, current trends, and how organizations can prepare for upcoming ethical challenges in the AI landscape.

Syllabus

Ethical Considerations of AI: Lessons from Marketing Failures

Taught by

Oxford College of Marketing

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