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In this 19-minute presentation from the AWS DNB North America Enterprise Support Customer Meetup on November 6, 2024, join Sharik Pahwa (Principal TAM, AWS) and Nikos Kalenzis (Staff DevOps Engineer, Sharethrough) as they discuss Sharethrough's migration from Application Load Balancers to Network Load Balancers for their Real-Time Bidding (RTB) infrastructure. Discover how Sharethrough, a company building a sustainable advertising ecosystem for content creators through omnichannel formats including display, video, and native advertising, navigated this transition on AWS. Learn valuable lessons from their migration experience that can help improve cloud operations for high-performance advertising technology platforms. This talk is part of AWS Events' Cloud Operations theme, providing insights for organizations looking to optimize their AWS infrastructure for demanding real-time applications.
