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Learn how to build sustainable sample acquisition strategies for pharmacogenomics (PGx) testing in this 46-minute webinar presented by Dr. Becky Winslow, PharmD, a nationally recognized leader in in vitro diagnostics commercialization and clinical adoption strategy. Explore the critical challenge facing laboratories offering PGx testing: moving beyond scientifically sound tests to consistently acquiring patient samples at scale. Discover why many organizations struggle with effective sample acquisition despite growing clinical interest in personalized medicine. Examine a comprehensive market segmentation and penetration strategy designed specifically for commercialization teams working in the PGx space. Gain insights into transforming the clinical promise of pharmacogenomics testing into operational success through systematic approaches to sample sourcing. Understand the current PGx sample sourcing landscape and learn step-by-step methodologies for scaling patient sample acquisition. Access PACE credits upon completion through Labroots' certification system, with credits valid until June 24, 2027.
