Driving Business Growth with Generative AI

Join this 47-minute webinar to explore practical applications of generative AI across business functions and learn how to implement it responsibly in your organization. Discover how GenAI is transforming marketing, HR, finance, and operations through realistic, scenario-based examples presented by Per Ola Kristensson, course lead for the University of Cambridge's Generative AI in Business programme. Examine the potential impact of generative AI on different organizational functions, roles, and workflows while identifying the most significant opportunities and risks associated with adoption. Learn what it takes to lead thoughtful and effective GenAI implementation across your organization, with insights into strategic planning and responsible deployment practices. Participate in an extensive Q&A session that addresses real-world application challenges and provides practical guidance for business leaders considering generative AI integration.