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Learn practical strategies for achieving high reliability and uptime as your company scales from startup to enterprise in this conference talk from LDX3 London 2025. Discover how Plaid approaches reliability challenges while growing from a 2-person startup to a 1000-person enterprise, exploring what works and what doesn't in real-world scenarios. Understand the true meaning of reliability percentages like 99.99% and how engineering and sales teams interpret these metrics differently. Explore specific strategies for achieving 2, 3, and 4 nines of reliability, including when to deploy certain approaches and which strategies to avoid. Gain insights into investment levels required for each reliability milestone, effective communication of expectations with customers, and common reliability pitfalls that can slow progress. Master the mindset needed for reliability thinking and learn actionable approaches for providing unstoppable service to customers regardless of your current position on the reliability journey.
