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Watch this 54-minute webinar replay to learn practical strategies for preparing your business website to meet Digital Markets Act (DMA) requirements and their impact on online marketing operations. Discover how the DMA will transform EU marketing practices regarding user consent and data management, particularly for businesses using major advertising platforms like Google Ads and Facebook Ads. Explore the essential steps to implement consent-based marketing while avoiding potential disruptions to advertising campaigns, data loss, revenue impacts, or brand reputation damage. Learn about automated consent solutions that can increase opt-in rates and ROI while ensuring regulatory compliance. The session covers key topics including DMA fundamentals and their marketing implications, the critical importance of preparation for marketers, and step-by-step guidance for setting up automated consent systems. This webinar is particularly valuable for EU companies utilizing major advertising services, businesses seeking GDPR and local privacy law compliance tools and strategies, and marketers focused on securing user consent for personalized advertising and remarketing campaigns.
