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Coursera

Stay GDPR Compliant

Coursera via Coursera

Overview

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Privacy regulations are reshaping email marketing forever. This Short Course was created to help marketing professionals accomplish compliant audience management that builds trust while driving results. By completing this course, you'll be able to review data-handling processes systematically, conduct quarterly compliance audits, and maintain regulatory best practices that protect your organization from compliance risks. By the end of this course, you will be able to: Apply GDPR requirements to email data collection and processing workflows Conduct quarterly compliance audits with structured evaluation methods Implement consent management and data retention policies effectively This course is unique because it combines practical compliance frameworks with real-world audit procedures that immediately strengthen your marketing operations. To be successful in this project, you should have a background in email marketing platforms and basic data privacy concepts.

Syllabus

  • Module 1: Data-Handling Process Review - Foundation
    • Learners will ensure adherence to GDPR and other applicable email regulations by reviewing data-handling processes. GDPR is a key core privacy and consent policy but others exist and interact with it.
  • Module 2: Quarterly Compliance Audits - Core Application
    • Learners will conduct quarterly compliance audits to maintain best practices and mitigate regulatory risks.

Taught by

Hurix Digital

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