Explore how Large Language Models (LLMs) revolutionize survey data analysis in the travel and tourism industry through this 39-minute conference talk. Discover the potential of LLMs to unlock valuable insights from free-text fields in survey datasets, overcoming the limitations of traditional NLP solutions. Learn how a travel and tourism client leverages LLMs to gain a deeper understanding of visitor experiences and sentiments, enabling more informed decision-making and tailored strategies. Presented by Gaziz Zhotabayev, Associate Director at Redkite, and Sonia Patel, Generative AI Capability Lead at Redkite, this Databricks session offers a transformative approach to analyzing open-ended responses and enhancing the visitor journey.