Watch a 46-minute conference talk from DrupalCon Singapore 2024 exploring the product definition process for Starshot through a user-centered design approach. Learn how research and data have guided strategic decisions, from product naming to feature prioritization and design tone. Discover the methodologies used, including product strategy definition, user personas, user flows, and testing. Gain insights into how the Drupal community has been actively involved in shaping these decisions, ensuring collaborative development aligned with user needs. Presented by Cristina Chumillas, this session demonstrates how intentional decision-making and community engagement are driving Starshot's development forward.