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Customer Relationship Management

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Overview

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This introductory course explains customer relationship management, its business benefits, core components, process, and the roles of customer relationship managers. It uses Apple and Amazon CRM strategies as practical examples.

Syllabus

Introduction.
What is Customer Relationship Management? .
Benefits of CRM.
Main Components of CRM.
CRM Process.
What do Customer Relationship Managers do?.
Examples of CRM.
Summary.

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