Customer Analytics

365 Data Science via YouTube

Start learning Write review

Learn essential customer analytics concepts in this comprehensive tutorial. Explore segmentation, targeting, and positioning strategies to effectively understand and reach your target audience. Dive into the marketing mix and its components to optimize your marketing efforts. Understand price elasticity and its impact on consumer behavior. Gain insights into customer segmentation techniques and their applications in data-driven decision-making. Master these fundamental concepts to enhance your data science skills and drive business growth through informed customer analytics strategies.

Syllabus

Segmentation, Targeting and Positioning - Learn Customer Analytics.
Marketing Mix - Learn Customer Analytics.
Price Elasticity - Learn Customer Analytics.
Introduction to Customer Segmentation | 365 Data Science Online Course.

Taught by

365 Data Science

Reviews

4.5 rating, based on 35 Class Central reviews

Start your review of Customer Analytics

Charles Donald @971503607160

The course provided clear, engaging content with practical examples that made complex topics easy to understand. However, the pacing felt a bit rushed, and additional resources would have been beneficial. Overall, it was a valuable and informative course that I would recommend to others seeking a solid introduction to the subject.
Tahreem Abid

This customer analytics course provides a solid foundation in understanding customer behavior and data-driven decision making. The curriculum covers essential topics including segmentation, retention metrics, and lifetime value calculations. The ins…

This customer analytics course provides a solid foundation in understanding customer behavior and data-driven decision making. The curriculum covers essential topics including segmentation, retention metrics, and lifetime value calculations. The instructors explain complex concepts clearly with practical examples that translate well to real business scenarios. The hands-on exercises using actual datasets are particularly valuable for building applied skills. However, the course could benefit from more advanced statistical techniques and updated case studies. Overall, it’s an excellent starting point for marketing professionals and business analysts looking to leverage customer data effectively. The pacing is appropriate for beginners while still offering depth for intermediate learners.
Mahnoor Ejaz

This Customer Analytics course by 365 Data Science is very well structured and easy to follow. The concepts are explained clearly with practical examples, making it suitable for beginners as well as those with some background in data analytics. It helped me understand customer behavior, data-driven decision making, and real-world business applications. Highly recommended for anyone interested in analytics.
Aqsa Shakoor

The customer analytics certificate provided a clear and practical introduction to analyzing customer behavior, understanding key metrics like churn and lifetime value and applying data driven strategies effectively.
Ene Favour Otinya

Great course on customer analytics, a very simple introduction, broken down for easy understanding. A course of great importance.
However, I find the course not broad enough and the practical analytics not explained in really simple terms for great understanding.
Referring and redirecting into other relevant and similar course is not efficiently done.
Great course, but I wished there was more or I could be shown where I could get more information on customer analytics.
Lastly, do we get a certificate for the course.
SHUVAM PAL

---

This course was an excellent learning experience. The content was well-structured, clear, and easy to follow, making complex topics understandable. The instructor explained concepts with real-life examples, which helped a lot. Quizzes and assignments reinforced learning effectively. The course platform was user-friendly, and the support team was responsive. However, more interactive sessions or live Q\&A would improve engagement. Overall, I gained valuable skills and knowledge. I would highly recommend this course to beginners and intermediate learners alike. I rate this course 4.5 out of 5 for its quality content, teaching style, and overall value.

---
Hashir Meo

Excellent course on customer analytics!
Covers key concepts with practical, real-world applications.
Hands-on tools and case studies enhance understanding.
Highly recommended for anyone looking to master data-driven customer insights.
Mayoori H S

I recently completed this course and found it to be quite informative and well-structured. The content was clearly presented, and the instructor explained the concepts in a simple, easy-to-understand manner. Each module built upon the last, helping me gradually develop my understanding of the topic.
Pokam Fokoua Ange Melissa

This course provides a solid foundation in customer analytics, especially for beginners. The instructor explains concepts like customer lifetime value and segmentation very clearly. It could use more real-world case studies, but overall it's informative and well-structured.
Vaseem Khadri

It's very helpful to understand the programme the new way of codes and business growth ideas to get business increase and getting good knowledge of python codes
Abbasova Shehla

This marketing training was extremely beneficial for me. The materials presented in the course were clear, well-structured, and practical. The lessons, enriched with both theoretical knowledge and real-world examples, significantly expanded my understanding of the subject. What I found particularly valuable were the insights on digital marketing and social media strategies. The interactive format of the training and the precise answers provided by the expert instructors made the process even easier. I highly recommend this training to anyone, as it gave me a new perspective.
Nancy

I recently completed a customer analysis course that focused on the marketing mix and STP ( segmentation, targeting, position ) .the course was incredibly informative providing a solid Foundation understanding how to effectively analyze customer behaviour and preferences. the modules on the marketing mix (product, price, place, promotion) were particularly helpful illustrated how these elements interact to influenc consumer decisions. additionally the STP Framework was thoroughly explained emphasizing the importance of identifying specific target ,market overall, the course was engaging and equipped me with practical skills that I can apply in real word marketing scenario ,highly recommended!
Levi Chingoma

Completing the Customer Analytics course has been an enriching experience that has broadened my understanding of how data can be leveraged to drive business decisions. Throughout this course, I have acquired valuable skills in data analysis, custome…

Completing the Customer Analytics course has been an enriching experience that has broadened my understanding of how data can be leveraged to drive business decisions. Throughout this course, I have acquired valuable skills in data analysis, customer segmentation, and predictive modeling. These techniques have given me insights into customer behavior and preferences, enabling me to identify trends and opportunities that can enhance customer satisfaction and loyalty.One of the key takeaways from this course is the importance of data-driven decision-making. By analyzing customer data, businesses can tailor their strategies to meet customer needs more effectively, thereby driving growth and improving overall performance. Additionally, I have learned how to use various tools and software to process and visualize data, making complex information more accessible and actionable.Overall, this course has equipped me with the analytical skills and knowledge necessary to contribute to a more customer-centric approach in any organization.
Maria Luisa Estrada Gonzalez

It’s a practical course if you are seeking learn about business in a short time, is easy to understand and the videos are short, I recommend this if you are studying something like business, is a good opportunity to add some knowledges, and more because the course is totally free, the videos try to explain of the best possible form and with easy terms.
Prianto Parker

good, very useful and easy to understand, very recommended for customer service analyst workers so that they can further develop their potential.
Gowri Shankar

The Customer Analytics course provides an excellent foundation for understanding data-driven decision-making in customer-centric businesses. It covers essential concepts like customer segmentation, lifetime value, and predictive modeling, making it…

The Customer Analytics course provides an excellent foundation for understanding data-driven decision-making in customer-centric businesses. It covers essential concepts like customer segmentation, lifetime value, and predictive modeling, making it highly relevant for anyone looking to harness data to improve marketing strategies. The course material is presented in a clear and concise manner, with real-world case studies that help bridge the gap between theory and practice.

One of the highlights is its practical approach, allowing learners to work with datasets and analytics tools, which builds hands-on experience. However, the course could benefit from more advanced topics or additional projects for those with a stronger background in analytics
Emiko Nero

It is educative and inspiring. But no certificate. It's a foundational course to understanding what data analysis is all about. thank you
Sam Agnas

Its a good experience for me . customer relationship playa a vital role this platform helps the person to identify the customer analytics
Prashant

Useful information about customer analyisis, helps to analysis customers behaviour , patterns, life cycles and buying strategies
Riya Gupta

It's amazing and helps to know about new things that helps us to understand the buying behaviour of the customer and price elasticity, cross elasticity and much more in very simple language.