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Explore the importance of creativity in the digital age through this 17-minute conference talk by Marc Wesseling, co-founder of UltraSuperNew. Discover why creativity remains the most valuable asset in brand communications, even in an era dominated by algorithms, data, automation, and robots. Learn how exceptional design and creative output generate lasting impressions, stimulate emotions, and foster loyalty. Gain insights into UltraSuperNew's approach of prioritizing creativity and top-tier design across their Tokyo and Singapore agencies. Understand how this creative ethos is integrated into all aspects of the agency's work, ensuring innovative and impactful brand communications in the vast Asian market landscape.
