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Explore the challenges of designing meaningful and modern brands in a world of increasing demands on attention through this 15-minute conference talk from Collision Conference. Delve into the roles of brand and experience as Sairah Ashman, CEO of brand consultancy Wolff Olins, unpacks how combining these elements can have a more conscious impact on businesses and people. Gain insights into creating effective branding strategies for the modern world and learn how to navigate the complexities of capturing audience attention in today's fast-paced environment.
