Connection is Everything - Human Experience in the Digital Age

Explore the critical importance of human connection in an increasingly digital world through this conference talk from GOTO Copenhagen 2025. Discover how AI, quantum computing, and robotics convergence makes human user experience more paramount than ever before. Learn about seven generations of consumer users and understand why traditional approaches fail to address modern challenges. Examine the race for relevance in today's marketplace and delve into the four pillars of society that shape consumer expectations. Investigate the "blue dot" concept and understand how modern consumers are expectant, operating in a phygital (physical-digital) environment, and fundamentally relational in their interactions. Challenge your perspective on experience design by focusing on human essence rather than software, technology, or code. Gain insights into the values of modern consumers and discover practical approaches to creating meaningful connections that transcend digital interfaces. Master the art of taylormaking experiences that resonate with today's sophisticated user base while preparing for future technological convergence.