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Explore strategies for maintaining a competitive edge in the business world through this insightful 18-minute conference talk from Web Summit 2018. Join Culture Trip's Kris Naudts, Node's Falon Fatemi, SendGrid's Sameer Dholakia, and Babson College's Elliott Adams as they discuss how startups can sustain their innovative spirit and how established companies can adopt a "startup mentality" to stay relevant. Discover the key traits that keep businesses at the forefront of their industries, including being innovative, fresh, hungry, and forward-thinking. Learn valuable lessons on longevity and adaptation in the fast-paced world of business, whether you're leading a startup or managing a legacy company.