Coursera Plus Annual is 40% Off — Ends July 6.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Designing Effective Content Using Behavioral Science - Best Practices for Trust and Legitimacy

The Aspen Institute via YouTube

Start learning Write review
Simplilearn Ad

Pass the PMP® Exam on Your First Try — Expert-Led Training

Learn More → CodeSignal Ad

Learn the Skills Netflix, Meta, and Capital One Actually Hire For

Learn More →

Overview

AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn how to design effective, fraud-resistant content using behavioral science principles in this 21-minute presentation from the Aspen Institute's Texting and Notification Working Group meeting. Join Emily Herrick and Julia Kosov from Benefits Data Trust, along with Genevieve Miller from Code for America Safety Net Innovation Lab, as they share insights on creating compelling messages while building legitimacy and trust. Explore best practices for content design that resonates with audiences and maintains security, drawing from the latest behavioral science research. Recorded on November 15, 2023, this presentation offers valuable strategies for professionals working in public benefits coordination and digital communication.

Syllabus

Compelling Messages and Establishing Legitimacy and Trust

Taught by

The Aspen Institute

Reviews

Start your review of Designing Effective Content Using Behavioral Science - Best Practices for Trust and Legitimacy

Start learning

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.