Choosing the Right AI Tools for Content and Marketing - Making Informed Choices for Your Business
Drupal Association via YouTube
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Learn how to navigate the crowded AI marketplace and select tools that genuinely support your business objectives in this comprehensive webinar hosted by the Drupal Association. Discover a practical methodology for identifying AI solutions that align with your strategic goals and operational needs, moving beyond surface-level features and marketing hype to focus on long-term value. Explore the advantages of open source technologies in providing flexibility and control when working with AI and large language model systems. Gain insights into establishing proper AI governance frameworks and responsibly delegating tasks to automated systems while maintaining oversight and accountability. Understand evidence-based approaches to AI tool evaluation that support confident decision-making processes for business leaders. Examine how Drupal AI could serve as an ideal solution for your organization's content and marketing needs. The session features expert perspectives from industry professionals including Paul Johnson from 1xINTERNET.com, Alan Botwright from Acquia.com, Matthew Saunders from amazee.io, and Jamie Abrahams from FreelyGive, providing diverse viewpoints on AI implementation strategies and best practices for content management and marketing applications.
Syllabus
Choosing the right AI tools for content and marketing: making informed choices for your business
Taught by
Drupal Association