Learn brand building fundamentals in this 50-minute session led by Rion Harmon, co-founder of Day Job agency specializing in Millennial and Gen Z audiences. Explore real-world success stories from brands like Recess and Fly by Jing while mastering essential strategies for crafting compelling brand identities. Discover how to effectively leverage social media platforms for brand expression and engagement, create authentic brand-aligned content, and streamline content creation using Adobe Express. Gain practical insights into the strategic nuances and creative approaches that drive successful brand development and social media presence in today's digital landscape.