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Explore practical strategies to maximize return on investment from cloud and AI initiatives through Microsoft Marketplace in this 40-minute conference session from Microsoft Ignite 2025. Discover how to optimize cloud investments by balancing performance, scalability, and cost control while accelerating AI adoption. Learn about the growth of cloud marketplaces and digital transformation trends, then dive into partner tools like Claysar and User Lane that help map cloud applications to Microsoft Azure Consumption (MAC) eligible lists. Get insights into the new PO Management Service for mapping spend to accounting and procurement systems, and understand how organizations like Mars leverage Marketplace for cross-department collaboration and AI solution sourcing. Master techniques for reducing late-stage contract issues, speeding up renewals, and implementing pre-approved governance with vendor onboarding templates for quicker deal execution. Examine how integrated cross-functional teams enable faster innovation and delivery, and receive tailored guidance for customers at different Azure adoption levels. Build a resilient, cost-effective cloud foundation that supports AI initiatives and beyond while maintaining governance, compliance, and budget discipline through strategic use of Microsoft Marketplace.
