Building a Profitable Business in VR/MR - Big Swings, Big Hits

Join a panel discussion from GDC 2025 featuring leaders behind top-performing Meta Quest games as they share their journeys to success in virtual and mixed reality. Gain valuable insights on community building strategies and business decisions that propelled their studios to chart-topping positions. Learn practical approaches for building profitable mixed reality experiences through real-world examples. The session covers essential business knowledge for VR/MR developers, hiring strategies, monetization model selection, and the importance of post-launch marketing. Includes timestamps for key topics: introduction (00:00), business knowledge insights (08:39), hiring decisions (10:54), monetization strategies (16:19), and post-launch marketing (20:25).

Syllabus

00:00 Introduction
08:39 What do you wish you had known about running a business when you started?
10:54 How do you decide when it’s time to hire and who to hire?
16:19 What was your thought process behind choosing your monetization model?
20:25 How important is post-launch marketing and updating your PDP?