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In this 26-minute conference talk from DSC EUROPE 24, explore how AI integration in business environments faces significant challenges beyond the initial excitement. Discover why AI often enters corporations as a "Trojan Horse" promising innovation and competitive advantage, while the true success factors lie in foundational elements like data governance, data lakes, and robust infrastructure. Learn about the complexities hidden beneath AI's surface appeal and gain practical strategies for addressing these critical components. Understand the importance of building strong data foundations to ensure sustainable growth and effective AI implementation that creates lasting business impact rather than just surface-level innovation. This presentation by Martina Naumovska Necheska was delivered on November 20th at the Data Science Conference in Belgrade.
