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Explore how Rapid has perfected digital twin creation for heavy-duty vehicles over the past decade in this 32-minute conference talk from Unreal Fest Stockholm 2025. Discover the comprehensive process behind developing digital twins using Unreal Engine and the OneCX platform, moving beyond simple configurators to create full marketing and training content suites. Learn from Rapid's four-year collaboration with Mack Trucks and Volvo Trucks North America, where they produced over 100 pieces of content for vehicle launches using Unreal Engine. Understand the complete workflow from pre-production vehicle phases through internal visualization, production, and post-launch support. See practical examples of digital twin content in action at live promotional events and gain insights into the data curation and distribution strategies that power these automotive marketing and training solutions.
