Platform as a Product - Diverse Needs of an Evolving Business

Explore how to approach platform development as a product strategy in this conference talk from AWS Summit London 2025, examining how to address the diverse and changing requirements of modern businesses. Discover methodologies for treating internal platforms as products rather than traditional IT infrastructure, learning to identify and respond to varying stakeholder needs across different business units and stages of organizational growth. Gain insights into product management principles applied to platform engineering, including user research, feature prioritization, and iterative development approaches that can help create more effective and adoptable internal platforms. Understand how to balance standardization with flexibility to serve multiple customer segments within your organization, and learn strategies for measuring platform success through product metrics rather than purely technical indicators. The presentation covers real-world challenges faced when platforms must evolve alongside business requirements, offering practical frameworks for maintaining platform relevance and value delivery as organizational needs shift and expand.