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Explore how Volkswagen Group maintains brand consistency across 9.0 million vehicles delivered annually through 115 global facilities by implementing custom generative AI models in this 53-minute conference talk from AWS re:Invent 2025. Discover VW's transformation of their marketing pipeline through two key innovations: custom-finetuned image generation models that create on-brand visual content at scale, and groundbreaking work with Amazon Nova to automatically evaluate marketing assets against brand guidelines. Learn about VW's role as Nova's launch partner for customization, implementing preference tuning that aligns AI systems with marketing experts' judgment. Examine how this intelligent system applies Volkswagen's unique brand standards across diverse global markets, revolutionizing how a leading automaker maintains brand integrity while driving localized engagement and scaling marketing operations worldwide.
