Overview
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Explore how to transform text-to-image AI models from experimental tools into production-ready marketing solutions in this AWS re:Invent 2025 conference session. Discover the unique challenges facing ad and marketing teams who need to generate high-quality, on-brand visuals at scale while maintaining creative fidelity and brand alignment. Learn about breakthrough approaches that make scalable, production-ready workflows with AI agents possible for the first time. Examine real-world campaign implementation challenges and understand how to create robust, brand-aligned agentic workflows using Amazon Nova Canvas and Nova Pro. See practical demonstrations of how AI can supercharge creative pipelines by balancing automation speed with brand consistency requirements that have previously made enterprise-scale text-to-image generation difficult to achieve.
Syllabus
AWS re:Invent 2025 - From prompt to production: On-brand marketing images with Amazon Nova (AIM373)
Taught by
AWS Events