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Explore how to transform fragmented customer data into powerful AI-driven customer experiences in this 18-minute conference talk from AWS re:Invent 2025. Discover practical strategies for implementing an AI-first, data-trust approach that empowers marketing and customer experience teams to achieve superhuman capabilities. Learn how to unify scattered customer data sources, maintain quality at scale, and activate real-time personalization through AI Agents without requiring any coding skills. Understand the integration of trusted data with predictive and generative AI to anticipate customer needs, deliver precision targeting, and orchestrate seamless customer journeys instantly. Gain insights into building accurate, scalable, and transformative AI solutions that turn data chaos into meaningful customer experiences. Walk away with an actionable blueprint for leveraging AI technology to revolutionize your customer experience strategy, presented by Treasure Data, an AWS Partner.
