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Explore how EverCommerce transformed their fragmented data infrastructure into a unified, AI-ready platform in this 18-minute conference talk from AWS re:Invent 2025. Discover the strategic approach taken by this parent company of 50+ independently operated brands to shift from decentralized, brand-specific analytics to a centralized Amazon S3 data lake architecture using Fivetran as the foundation. Learn about the challenges of consolidating siloed systems across multiple brands and how automated data movement reduced the manual effort required for onboarding new brands. Understand the implementation process of standardizing marketing data across diverse brand portfolios and the resulting benefits for cross-brand visibility. Examine how this unified data foundation now enables advanced AI workloads including predictive analytics and intelligent personalization across the entire organization, demonstrating practical applications of modern data architecture in multi-brand enterprise environments.
