Explore how generative AI is fundamentally disrupting software company business models in this 58-minute conference talk from AWS re:Invent 2025. Discover proven strategies and best practices that software companies are using to successfully transition AI-native products from initial pilot phases to full production deployment. Learn to identify high-value use cases that deliver measurable business impact, understand which features accelerate user adoption, and develop pricing strategies that ensure profitable growth in the AI-driven market. Gain insights into navigating the largest transformation in software business models since the emergence of Software as a Service (SaaS), with practical guidance for building sustainable AI product strategies that drive both innovation and profitability.