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Discover how AI-powered sales strategies are revolutionizing small and midsize business (SMB) engagement in the travel industry through this 21-minute conference presentation from AWS re:Invent 2025. Learn from United Airlines, AWS, and ZS as they reveal their innovative AI-led, digital-first Small Business Demand Center (SBDC) built on AWS infrastructure that transforms how travel companies reach and serve the underserved SMB market segment. Explore detailed day-in-the-life customer flows that demonstrate practical implementation, examine the reference architecture that powers these solutions, and understand the operating model driving successful adoption across the organization. Gain insights into real-world examples from United Airlines' leadership team showcasing how this approach personalizes engagement at scale while unlocking revenue growth from previously underpenetrated market segments. Walk away with a comprehensive blueprint for implementing AI-driven sales strategies that can capture durable revenue growth by effectively targeting agile SMBs ready to invest in travel solutions, moving beyond traditional loyalty programs to focus on this next major growth opportunity in the travel industry.
