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Explore a 42-minute conference session from AWS re:Invent 2023 that demonstrates Samsung Electronics' successful migration and scaling of mission-critical SAP CRM and marketing systems to AWS. Discover how Samsung transformed their digital marketing platform from an on-premises solution that struggled with over 90% utilization during peak events like Black Friday and Galaxy Unpacked to a high-performing cloud infrastructure. Learn about the threefold performance improvement achieved after migration, the elimination of revenue loss from unplanned downtime, and the enhanced security and simplicity in document sharing with partners. Gain insights into how moving SAP workloads to AWS freed up IT resources, enabling Samsung to focus on innovation while maintaining optimal system performance during extreme traffic spikes.
