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Learn to identify and avoid five critical SEO mistakes that can undermine your digital marketing efforts in this 19-minute webinar from Philly Tech Entrepreneurs' Monthly Marketing series. Discover why neglecting comprehensive keyword research and mapping can hurt your search rankings, understand how to calculate potential ROI from SEO investments before committing resources, and explore strategies for creating high-quality backlinks that actually improve your site's authority. Examine the risks of working with unproven freelancers or agencies and challenge the assumption that SEO is mandatory for every business. Gain practical insights from Dave, CEO of Shortlist.io Digital Marketing Agency and organizer of Philly Tech Entrepreneurs, as he shares actionable advice for building a more effective digital marketing strategy and avoiding common pitfalls that waste time and money.
