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Microsoft

Autonomous by Design - Scaling Media Operations with Microsoft AI

Microsoft via YouTube

Overview

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Explore Microsoft's AI Agent Framework and discover how autonomous agents are transforming media operations through intelligent workflow deployment, management, and scaling. Dive deep into practical applications where agentic AI optimizes supply chains, enriches content, and unifies data across multiple platforms. Learn about deployment models and governance strategies that media organizations use to achieve measurable impact, including faster time-to-market and enhanced audience engagement. Examine the 'Frontier' concept and its four key focus areas while understanding semantic learning applications in multi-platform publishing. Discover how Microsoft and MediaKind collaborate to scale live events using agentic AI for automated setup, monitoring, and teardown processes. Understand AI's role in broadcasting for scaling productivity and providing independent validation. Master the identification of business goals including monetization, efficiency, quality, and engagement while learning to define business and consumer needs that guide AI use case development. Apply these AI strategies across various industries including media, energy, and manufacturing to drive organizational transformation and operational excellence.

Syllabus

0:00 - Market growth trends and importance of AI adoption in media industry
00:01:46 - Introduction to the 'Frontier' concept and four key focus areas
00:09:14 - Semantic Learning in Multi-Platform Publishing
00:11:01 - Panel Introduction: Microsoft and MediaKind Collaboration
00:20:31 - Scaling live events with technology—agentic AI for setup, monitoring, and teardown
00:23:14 - AI roles in broadcasting—scaling productivity and independent validation
00:30:10 - Identifying business goals: monetization, efficiency, quality, and engagement
00:30:32 - Defining business and consumer needs to guide AI use cases
00:31:49 - Applying AI strategies across industries: media, energy, and manufacturing

Taught by

Microsoft Ignite

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