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Explore the evolving landscape of automotive audio through this 23-minute conference talk from ADCx India 2025. Discover how the rise of electric vehicles, autonomous driving, and smart mobility has transformed vehicle sound design beyond traditional engine noise to include synthesized Active Sound Design. Learn about the challenges facing modern vehicles as immersive experiential spaces where infotainment systems shape driver and passenger experiences. Examine how manufacturers are implementing advanced spatial audio technologies like Dolby Atmos and MPEG-H, creating new demands for innovative approaches in spatial audio rendering, signal processing, and simulation tools. Understand the design and applications of a spatial audio auralization tool for testing immersive audio content, bridging the gap between creative and technical development for engineers, researchers, and musicians working in automotive audio.
