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Explore the complex technical and organizational challenges of building inclusive augmented reality experiences in this 41-minute conference talk by Google software engineer Ohan Oda. Discover the surprising difficulties encountered when making core AR features like Google Maps' Lens in Maps accessible to visually impaired users. Learn about the engineering lessons derived from tackling one of AR's most challenging problems - creating technology that works for everyone. Gain insights into the intersection of software engineering, accessibility, and augmented reality development, understanding how inclusive design principles can drive innovation and reveal unexpected technical hurdles in AR implementation.