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Explore the transformative concept of AI shockwaves in this 19-minute Gartner ThinkCast episode featuring Distinguished VP Analyst Hung LeHong. Discover how artificial intelligence creates seismic shifts that go far beyond productivity gains, fundamentally disrupting pricing models, competitive dynamics, and entire industry boundaries. Learn to distinguish between first-order AI effects and true market-changing shockwaves that redefine business landscapes. Examine early examples of AI disruption across various industries and understand the three distinct levels of AI shockwave impact that organizations must monitor. Gain insights into why only 1 in 50 organizations successfully create disruption and what separates cost-saving initiatives from market-transforming innovations. Understand how companies can anticipate, prepare for, and potentially harness these disruptions to avoid being displaced by competitors who leverage AI shockwaves effectively. Master the strategic framework for moving beyond incremental improvements to achieve breakthrough innovation that passes significant value to the market and reshapes competitive positioning.
