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This 59-minute conference talk from SXSW examines the automotive industry's transformative moment as new competitors and AI technologies drive unprecedented change. Explore how the auto sector is poised to compress two decades of innovation into just a few years, with industry leaders discussing strategies for leveraging AI to accelerate innovation, redefine customer experiences in response to changing consumer demands, and enhance mobility offerings. The session provides insights into how automakers can navigate this watershed moment where both the necessity for change and the capability to implement it are converging, creating an intense innovation race that will reshape the future of automotive services.
