Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Explore how Mercedes-Benz is revolutionizing the automotive industry through software-driven innovation and artificial intelligence in this 18-minute conference talk. Discover the comprehensive digital transformation strategy behind the Mercedes-Benz operating system MB.OS, which serves as the foundation for enhanced connectivity, performance, and future-proof automotive technology. Learn about the MB.OS End-to-End Software Journey initiative that designs critical processes and builds essential IT tooling infrastructure. Examine specific AI applications integrated into Mercedes-Benz vehicles that significantly improve safety features, operational efficiency, and personalized user experiences. Understand how the company's development teams support AI implementation across the entire automotive value chain, from initial design concepts to final product delivery. Gain insights into breakthrough assisted driving technologies and the sophisticated IT infrastructure that enables seamless over-the-air updates and bidirectional charging capabilities. Analyze the role of generative AI in automotive applications, including the MO360 chatbot system and virtual assistant technologies that enhance the driving experience. Explore the strategic vision for smart car features and the future of mobility as Mercedes-Benz positions software as the new fuel and AI as the new horsepower driving automotive innovation forward.