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Learn to identify five critical warning signs that indicate your website urgently needs a redesign in this 11-minute video from Exposure Ninja. Discover the embarrassment test that reveals when your website is failing to represent your business effectively, understand why 72% of B2B websites make conversion-killing mistakes with their calls to action, and explore how tracking limitations can justify a complete website overhaul. Examine the hidden dangers of proprietary platforms that could strand your digital presence and learn why visually appealing, award-winning websites often deliver poor business results. The presentation includes real-world case studies demonstrating how addressing these fundamental issues led to a 5.4x conversion rate increase for one client and generated so many leads for another that they began referring business to competitors during flat industry demand. Gain the framework and data points needed to identify website underperformance issues and build compelling evidence to justify redesign investment with leadership teams, while understanding why driving traffic to an underperforming website is like pouring water into a leaky bucket.
