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Learn to track the five essential marketing metrics that transform guesswork into strategic decision-making in this 19-minute Marketing Unzipped episode. Master website traffic metrics using Google Analytics 4 (GA4) to understand visitor behavior and engagement patterns. Discover how to measure conversion metrics effectively through GA4 to identify what drives actual results. Calculate Customer Acquisition Cost (CAC) to determine if your marketing spend is efficient and sustainable. Understand Customer Lifetime Value (CLV) to assess the long-term profitability of your customer relationships. Analyze Return on Investment (ROI) to justify marketing expenditures and optimize budget allocation. Build a comprehensive metrics dashboard for ongoing performance monitoring and strategic planning. Apply data-driven insights to identify successful campaigns worth scaling and underperforming initiatives that need elimination. Transform marketing from intuition-based guesswork into a strategic, measurable discipline that drives genuine business growth.
