4Ps of Marketing Mix - Product, Price, Place, Promotion - Marketing Mix Explained

This beginner course introduces the 4Ps marketing mix and explains how product, pricing, distribution, and promotional decisions work together. It covers product-mix strategies, standardization and customization, pricing approaches, channel partners, advertising, personal selling, sales promotion, and public relations.

Syllabus

➤ Skip Intro: .
Introduction.
Overview of Marketing Mix.
Overview of Product Mix.
Types of Product.
Levels of Product.
Elements of Product.
Strategies to Improve Business by Changing Product Mix.
Product Standardisation Versus Product Customisation Part 1.
Product Standardisation Versus Product Customisation Part 2.
The Essentials of Price Mix.
Price is a Double-edged Sword.
Types of Pricing.
Factors Affecting Pricing Decision.
Place Mix.
Advertising as the Promotional Strategy.
Personal Selling.
Sales Promotion and Public Relations.