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Learn about Google Cloud's Event Management Service (EMS) in this 34-minute webinar that explores best practices for handling peak traffic periods, traffic increases, and event launches. Discover how Premium Support assists with team structure, architecture, and workload preparation for high-stakes moments. Master techniques for system preparation during anticipated heavy loads, conducting failure drills to preemptively solve potential issues, and implementing rapid problem-solving strategies. Explore practical activities including capacity planning, tabletop exercises, and post-event analysis. No technical expertise required - perfect for anyone planning releases, events, or application upgrades on Google Cloud Platform. Includes a live Q&A session for direct interaction and clarification.