Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
This conference talk from the 38th Chaos Communication Congress (38C3) examines the problematic integration of Large Language Models (LLMs) in search engines, highlighting infamous examples where AI provided dangerous advice like putting glue on pizza or eating rocks daily. Explore the current state of search, plagued by AI-generated content, SEO spam, and self-dealing by providers, while discovering practical tips to make hyperscale search engines more functional. The presentation investigates alternative search paradigms, particularly focusing on the potential of federated search systems that could reduce dependency on a few dominant providers. Learn how the search experience might be reimagined to return control to users, with insights on scalability, performance, and lessons from the fediverse—all presented with memes for good measure.
