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Learn essential strategies for navigating the unique challenges of enterprise product management in this 1 hour 19 minute talk by bestselling author and consultant Dan Olsen, hosted by Product Hive. Discover how to handle the distinct obstacles faced by B2B and B2B2C product teams, including managing sales influence on product priorities, addressing demands from key clients, implementing MVP approaches effectively, balancing buyer and end-user needs, working with rigid release deadlines, and creating sensible product roadmaps. Gain valuable insights drawn from Olsen's popular book "The Lean Product Playbook" that specifically address enterprise product management scenarios, providing practical solutions for product professionals working in complex B2B environments.
