"International Business Negotiation and Etiquette" is a national first-class course, a provincial first-class course, and a provincial-level teaching demonstration course. The course aims to develop students' comprehensive ability to analyze the implementation mechanisms and constraints of international business negotiations, as well as to solve practical negotiation problems within the context of global competition and cooperation. Centered around international business contracts, the course is structured with a "general-specific-general" framework, addressing the questions of "what to negotiate, how to negotiate, and what outcomes to achieve." It provides an overarching discussion of the theoretical foundations in economics, management, and psychology underlying negotiation behaviors, explains the implementation mechanisms and constraints of the six major stages of negotiation step by step, and synthesizes these into systematic negotiation practice.
