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Learn essential strategies for business growth and customer acquisition in this comprehensive Chinese business course. Master modern retail techniques including store operations, customer segmentation, and digital transformation in the new retail era. Explore effective methods for building customer loyalty, creating viral products, and implementing profitable business models. Discover how to leverage high-frequency consumer goods, design annual promotions, and develop successful marketing campaigns. Gain insights into building trust-based products, utilizing artificial intelligence for precision marketing, and creating effective user personas. Study successful case studies like Eslite Bookstore to understand customer engagement and bridge-building between producers and consumers. Develop skills in community management, IP creation, and social media marketing while learning to implement multi-channel integration strategies for maximum business growth.
