AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn about innovative approaches to communicating Chinese enterprise brand stories through this Peking University lecture that explores the evolution and transformation of corporate storytelling in China's business landscape. Examine key transitions in brand narrative strategies, discover how companies adapt their messaging during periods of change, and understand the modern techniques used to effectively convey brand values in an evolving market environment.
