Learn the fundamentals of text-focused social media marketing in a self-paced format, with an emphasis on platforms such as X Twitter and blog-based channels. This course explores techniques for writing compelling content, connecting with audiences through narrative and conversation, and adapting posts for visibility across multiple platforms. You will also review current trends influencing written digital marketing and how they shape engagement today.
Overview
Syllabus
Introduction to X (Twitter)
- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm
Hashtags and Topics
- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics
Research and Content Strategy
- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling
Importance of Blogging
- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content
