Learn the fundamentals of text-focused social media marketing in a self-paced format, with an emphasis on platforms such as X (Twitter) and blog-based channels. This course explores techniques for writing compelling content, connecting with audiences through narrative and conversation, adapting posts for visibility across multiple platforms, and reviewing the current trends that shape engagement today.
Overview
Syllabus
Introduction to X (Twitter)
- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm
Hashtags and Topics
- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics