This certificate program covers digital marketing across every major channel and then goes considerably further. The core curriculum works through strategy and web fundamentals, SEO, Google Ads, Google Analytics 4, email, content marketing, and organic and paid social across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X, closing with a capstone that turns coursework into a portfolio and a job search. No prior marketing experience is assumed.
Layered on top is the work that distinguishes the program. You learn to direct AI content tools and image generators to produce on-brand copy and creative, with the model selection, prompt patterns, and commercial licensing knowledge that client work demands. You then build and deploy marketing applications using AI coding tools, integrating external services, databases, authentication, and hosting. Graduates finish with a marketing portfolio that includes strategy documents, campaign examples, an AI creative library, and three live deployed marketing applications.
