AI Marketing Bootcamp

Digital Marketing Strategy & Web Fundamentals

• Key skills needed to increase traffic to a website, generate leads and get sales
• How to develop a digital marketing strategy
• Essential elements every website should have to increase conversions
• How to turn leads into sales
• How to analyze your marketing to improve your return on investment

Content Marketing Bootcamp

• Learn actionable content marketing strategies to attract and engage your target audience
• Develop an understanding of content curation techniques and industry best practices
• Create a strategic plan to promote, track, and optimize your content performance
• Analyze key metrics to measure content effectiveness and refine campaigns
• Explore tools and workflows that streamline content creation and distribution

Email Marketing Bootcamp

• Build an effective email list
• Design compelling emails
• Find out about the different types of emails & how to create them
• Optimize open rates & click-through rates with A/B testing
• Build an email marketing strategy that works for you

SEO Bootcamp

• Understand how search engines work and conduct keyword research and competitive analysis using tools like Semrush
• Create SEO-friendly content tailored to user search intent and the customer buying journey
• Implement on-page techniques including meta tag optimization, sitemaps, and internal linking
• Explore off-page practices like backlink building and content promotion strategies
• Design SEO-friendly websites with structured navigation, rich snippets, and mobile optimization
• Optimize video content for YouTube and conduct SEO audits to measure and improve performance

Google Ads Bootcamp

• Set up and navigate a Google Ads account, understand how the auction works, and apply effective keyword and bidding strategies
• Use Match Types to control ad visibility and create high-converting ads backed by landing page best practices
• Set up call and conversion tracking to measure campaign performance and ROI
• Optimize campaigns for maximum results using automation tools and data-driven insights
• Expand reach with remarketing for Search & Display and display advertising campaigns

Google Analytics Bootcamp

• Set up and configure GA4 accounts, filters, key events, and e-commerce tracking
• Navigate the GA4 dashboard and interpret audience, acquisition, behavior, and conversion reports
• Build measurement plans to track KPIs and implement UTM parameters to monitor campaign performance across platforms
• Create and customize dashboards, shortcuts, and shared reports for efficient data access
• Apply retargeting strategies and build remarketing lists using Google Analytics data
• Leverage data insights and best practices to optimize marketing strategies and user engagement

Instagram Marketing Bootcamp

• Learn about the Instagram platform and its social impact
• Develop digital marketing strategies for Instagram
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach
• Learn how to build, target, and convert leads
• Master paid and organic marketing techniques

Facebook Marketing Bootcamp

• Develop a successful Facebook Marketing strategy
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach
• Using Facebook paid advertising for increased engagement and profit
• Learn how to create and manage successful Facebook ad campaigns
• Master setting up business pages, leveraging Facebook groups, and creating targeted ads
• Use conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget

LinkedIn Marketing Bootcamp

• Get an introduction to LinkedIn and its interface
• Learn how to optimize and leverage your personal LinkedIn profile
• Create and manage a LinkedIn company page
• Learn how to run paid advertising campaigns on LinkedIn

Social Media Content Marketing: Blogs & X (Twitter)

• Content strategy for blogs and writing-based social media
• Building a strong brand identity
• Effectively engaging with your target audience
• Marketing on X (Twitter): goals, metrics, and strategies
• Creating and sharing effective blog posts

TikTok Marketing

• Learn the history of TikTok and its social impact
• Develop a successful social media strategy
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach

Streaming for Social Media

• How to set up OBS for streaming
• How to stream to Twitch and its benefits
• How to stream to YouTube and its benefits
• How to stream to TikTok and its benefits

Social Media Industry & Portfolio

• Learn about earned-first creative thinking
• Develop original ideas and learn how to showcase them in a portfolio
• Optimize your résumé and LinkedIn profile
• Enhance your social media presence

AI for Marketing Course

• Leverage AI-driven strategy in your marketing campaigns
• Integrate AI into SEO, SEM, content, advertising, and analytics
• Measure the real-world impact of your AI marketing efforts
• Complete a capstone project to showcase your work

AI Coding Bootcamp with Claude Code

• Use Claude Code confidently for real development tasks and multi-step coding workflows
• Prompt and steer AI effectively using context setting, Plan Mode, review, and recovery techniques
• Work with Git and GitHub for version control, branching, pull requests, and code review
• Understand modern web development fundamentals including HTML, CSS, JavaScript, APIs, frontend, and backend concepts
• Build full-stack applications with Next.js, databases, authentication, and external APIs
• Debug, test, secure, and deploy production-ready applications to the live web

AI Marketing Portfolio Development

• Take a marketing web application from first plan to final launch using AI coding tools
• Build three portfolio-ready projects shaped around your own goals and interests
• Wire apps into a hosted database so brand kits, leads, and campaigns stick around
• Bring in AI features that generate briefs, copy, imagery, and content at scale
• Craft responsive, accessible interfaces complete with dashboards, builders, and live previews
• Tap into third-party APIs and services like email platforms, model providers, and webhooks
• Lock down user and client data with security, authentication, and role-based access
• Ship a finished app with environment variables, a custom domain, and launch-ready polish

Digital Marketing Strategy & Web Fundamentals (Self-Paced)

• Key skills needed to increase traffic to a website, generate leads and get sales
• How to develop a digital marketing strategy
• Essential elements every website should have to increase conversions
• How to turn leads into sales
• How to analyze your marketing to improve your return on investment
• What Is Digital Marketing and Why It Matters 8m
• Core Digital Marketing Channels Explained 9m 18s
• The Digital Marketing Landscape and Channel Trade Offs 10m 52s
• Organic and Paid Marketing Strategies 13m 23s
• Key Website Metrics and Social Media Growth 12m 41s
• Conducting Market Research for Target Audience Identification 8m 7s
• Using Demographics, Psychographics, and Behaviors 10m 45s
• Building and Applying Audience Personas 12m 31s
• Audience Research Tools and Analytics 10m 51s
• Building a Brand Positioning Strategy 13m 22s
• Using Perceptual Maps and Value Propositions 14m 47s
• Setting Goals, Budgets, and KPIs for Digital Marketing 9m 9s
• Designing Effective Websites with the Hub and Spoke Model 12m 50s

Content Marketing Bootcamp (Self-Paced)

• Learn about strategies and solutions for content marketing
• Develop an understanding of content curation and best practices
• Create a plan to promote, track, and optimize your content

Email Marketing Bootcamp (Self-Paced)

• Find out about the different types of emails and how to create them
• Design compelling emails and build an email list
• Optimize open rates and click-through rates with A/B testing
• Build an email marketing strategy that works for you

SEO Bootcamp (Self-Paced)

• Understand how search engines work and conduct keyword research and competitive analysis using tools like Semrush
• Create SEO-friendly content tailored to user search intent and the customer buying journey
• Implement on-page techniques including meta tag optimization, sitemaps, and internal linking
• Explore off-page practices like backlink building and content promotion strategies
• Design SEO-friendly websites with structured navigation, rich snippets, and mobile optimization
• Optimize video content for YouTube and conduct SEO audits to measure and improve performance

Google Ads Bootcamp (Self-Paced)

• How to set up and manage a Google Ads account and how the Google Ads auction works
• Keyword strategy, match types, and bidding tactics
• Creating high-converting ads and landing pages
• Call and conversion tracking setup
• Navigating and optimizing campaigns in Google Ads
• Remarketing for Search and Display
• Campaign automation and Display advertising

Google Analytics Bootcamp (Self-Paced)

• Understand the fundamentals of web analytics and the role of Google Analytics in the buyer's journey
• Set up and configure GA4 accounts, filters, key events, and ecommerce tracking
• Navigate the GA4 dashboard and interpret audience, acquisition, behavior, and conversion reports
• Build measurement plans to track KPIs and implement UTM parameters to monitor campaign performance across platforms
• Create and customize dashboards, shortcuts, and shared reports for efficient data access
• Apply retargeting strategies, build remarketing lists, and leverage data insights to optimize marketing and user engagement

Instagram Marketing Bootcamp (Self-Paced)

• Learn about the Instagram platform and its social impact
• Develop digital marketing strategies for Instagram
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach
• Learn how to build, target, and convert leads
• Master paid and organic marketing techniques

Facebook Marketing Bootcamp (Self-Paced)

• Develop a successful Facebook Marketing strategy
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach
• Use Facebook paid advertising for increased engagement and profit
• Learn how to create and manage successful Facebook ad campaigns
• Master setting up business pages, leveraging Facebook groups, and creating targeted ads
• Use conversion tracking, audience targeting, and Meta Pixels to ensure that you earn a high return on your advertising budget

LinkedIn Marketing Bootcamp (Self-Paced)

• Get an introduction to LinkedIn and its interface
• Learn how to optimize and leverage your personal LinkedIn profile
• Create and manage a LinkedIn company page
• Learn how to run paid advertising campaigns on LinkedIn

YouTube Marketing (Self-Paced)

• Learn the history of YouTube and its social impact
• Develop a successful social media strategy
• Create content that increases engagement and drives sales
• Learn how to gain a following and expand your reach
• Learn how to identify your target audience and build a following on YouTube
• Ad creation and optimization

Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)

• Learn the fundamentals of content marketing and develop a strategy for blogging and writing-based social media
• Establish a brand identity through written content and engage your target audience effectively
• Set goals and metrics to measure the success of your content marketing efforts
• Learn marketing strategies for X (Twitter) and how to grow and engage an audience on the platform
• Create and share blog posts optimized for reach, engagement, and cross-platform distribution

TikTok Marketing (Self-Paced)

• Learn the history of TikTok and its social impact
• Develop a successful social media strategy
• Create visual content that increases engagement and drives sales
• Learn how to gain a following and expand your reach

Streaming for Social Media (Self-Paced)

• How to set up OBS for streaming
• How to stream to Twitch and its benefits
• How to stream to YouTube and its benefits
• How to stream to TikTok and its benefits

Social Media Industry & Portfolio (Self-Paced)

• Learn about earned-first creative thinking
• Develop original ideas
• Learn how to showcase them in a portfolio
• Optimize your résumé and LinkedIn profile
• Enhance your social media presence

AI for Marketing Course (Self-Paced)

• Leverage AI-driven strategy in your marketing campaigns
• Integrate AI into SEO, SEM, content, advertising, and analytics
• Measure the real-world impact of your AI marketing efforts
• Complete a capstone project to showcase your work

AI Coding Bootcamp with Claude Code (Self-Paced)

• Use Claude Code as a practical coding assistant for planning, editing, debugging, and shipping apps
• Build confidence with Git, GitHub, and collaborative development workflows
• Understand the structure of modern web apps across frontend, backend, APIs, and deployment
• Create full-stack projects with Next.js, Supabase, authentication, and third-party APIs
• Improve app quality with responsive design, accessibility, testing, and security practices
• Deploy a finished application with environment variables, a custom domain, and launch-ready polish

AI Marketing Portfolio Development (Self-Paced)

• Use AI coding tools to plan, build, and ship real marketing web applications from start to finish
• Build three portfolio-ready projects chosen around your goals and interests
• Connect apps to a hosted database so brand kits, leads, and campaigns persist
• Integrate AI features for generating briefs, copy, imagery, and content at scale
• Design responsive, accessible interfaces with dashboards, builders, and live previews
• Work with third-party APIs and services such as email platforms, model providers, and webhooks
• Apply security, authentication, and role-based access to protect user and client data
• Deploy a finished application with environment variables, a custom domain, and launch-ready polish