What you'll learn:
- Understand what generative AI and AI agents are in marketing and how they are reshaping campaigns, content, and customer journeys.
- Write effective prompts for marketing tasks including ad copy, email sequences, social content, and campaign briefs.
- Produce content at scale across blogs, ads, social media, and landing pages without proportional increases in time or headcount.
- Optimize content for SEO and AI search visibility using tools like Surfer, Semrush, and AI-powered content workflows.
- Apply AI to email, CRM, and lifecycle marketing to personalize campaigns at scale and improve engagement across segments.
- Use AI for paid media optimization, audience research, and creative testing to improve campaign performance and ROI.
- Choose the right AI tool for each marketing task, selecting between ChatGPT, Claude, Perplexity, and specialized platforms.
- Design marketing workflows that combine AI execution with human judgment, keeping control over quality and brand voice.
- Manage hallucinations, GDPR, brand consistency, and governance risks with practical approval workflows and quality controls.
- Select your first high-impact use case and build a one-page adoption plan with a concrete 30-day action checklist.
Marketing teams in 2026 face an impossible equation: more channels, more content formats, more personalization, and more performance pressure, with the same or fewer resources. The only way to solve it is with AI.
This course gives marketing professionals a complete, practical framework for integrating generative AI and AI agents into their daily work. No technical background required. Just a commitment to producing better marketing faster and competing at the level modern markets demand.
You will start by understanding what generative AI and AI agents actually are in a marketing context, and why teams already using them are producing more content, running more tests, and moving faster than those relying solely on manual processes.
From there, you will explore high-impact use cases across content production at scale, SEO and AI search visibility, email and lifecycle marketing, paid media optimization, and campaign analytics. You will learn how to choose and use the right tools for each task, including ChatGPT, Claude, Perplexity, Surfer, Midjourney, and workflow automation platforms like Zapier, Make, and Gumloop.
You will design marketing workflows that combine AI execution with human judgment, maintaining brand voice, strategic alignment, and content quality while dramatically increasing speed and output volume.
You will also develop a clear understanding of the risks that matter most in marketing AI use, including hallucinations and fact-checking, GDPR and data privacy compliance, brand consistency, and governance workflows that keep quality standards high.
The course closes with a hands-on section covering how to select your first use case, build a one-page adoption plan, and follow a 30-day action checklist to move from curiosity to confident, structured AI integration across your marketing operations.
No technical background required. Just the ambition to market smarter and outpace competitors still working the old way.
